BattleBuddyComics.com Pedigree
Comic book store promotional posters are exclusive advertising displays sent by publishers directly to retail comic shops to market upcoming series, major storylines, or milestone issues. Originally designed strictly for marketing within local comic shops, they are rarely made available directly to the public through standard retail lines.
Key Characteristics of Store Promo Posters
- The Factory Fold: Unlike retail posters that ship rolled in tubes, factory promo materials are packed inside standard shipping boxes alongside weekly comic shipments. Because of this, authentic store promo posters almost always feature clean fold creases (usually folded 8 ways for DC or 16 ways for Marvel).
- Standard Dimensions: The vast majority of standard Direct Market promotional posters measure 24" x 36". Occasionally, publishers ship smaller "bulletin" formats measuring 11" x 17" or 17" x 22".
